Formative Evaluation Marketing Anti Malaria Campaign in Africa

Question: Describe about formative evaluation marketing anti malaria campaign in Africa. Answer: Introduction A marketing plan is generally implemented with the motive to change plans into real time execution. It is a crucial stage of action and on implementation within a short span of time one can measure the outcome or result of the effectiveness of the marketing plan. One very technically advanced way is Formative evaluation which is basically evaluation done either before or while implementing a marketing plan where the goal is to improve upon the design of the campaign for reaching greater audience and achieves desired result side by side. A Formative evaluation method of research is used for refining and adding more finesse to the various marketing campaign process, fetching accurate information and being oneself to be up-to-date (Bhola HS., 1990). Such an evaluation will help marketing campaigns to be formulated on a very justified manner supported by nothing but evidences. The main aim to develop such a plan is to share, prevent and stop the threat happening to pregnant woman against Malaria in Africa. Malaria is a a kind of a disease carrier by female mosquito named anopheles. The symptoms of this disease are fever, vomiting, fatigue and headache in humans. Women carrying babies in their womb are highly vulnerable to Malaria. The mosquitoes infected with the disease infect humans when they are sleeping or are inactive. Control measures like using mosquito net while sleeping or use of repellents can help. Also cleaning the living surroundings clean and not allowing water to be stagnant can also avoid spread of such deadly diseases. The paper here is for discussing the various four stages of Formative evaluation which helps in understanding how to use the findings of this research. The various four stages of Formative evaluati on are Developmental, Interpretive, Process- focused and Implementationfocused methods. Formative Evaluation Marketing Anti Malaria Campaign in Africa Development evaluation- It is the first stage in the marketing campaign where an analysis is made for the plan. Here one measures whether such methods will be successful in a country like Africa. The likelihood to benefit pregnant woman from infections from malaria is the main target which is evaluated in this stage. The various determinants of data collection at this stage will be based on the practices made currently, the probable barriers and the ways of transformations, actual changes of practices made and the feasibility of such a strategy. (Luther SL et al, 2002). Implementation of Focused Evaluation-A comparison of things not matching in between operations and their marketing plan is evaluated during this stage. So, one will be aware of how things not highlighted in the marketing plan influences it. As per Bradley et al (2001), its important to focus on dynamism of contexts when integrating any plan through the implementation process. Such focus formative data implementation will helps understand what are the obstructions to achieve goals which are predetermined. Progress Focused Evaluation- During this stage one will be aware of the impact that has occurred due to the adoption of such marketing policies here. Data of the medicine doses and the intensity of the infection will help monitor the progress. Any undesirable condition or obstructions can be used for finding a remedy to the problem. As per suggestion of Krumholz et al (2002) the entire process implemented will help in the assessment of results. Interpreted Evaluation During this stage one will use all the informations from the rest stages. This will give us the final result of the implementation of the plan. This stage helps analyzing the impact of the plan, clarity of how much the plan implementation is successfully and finally what is the deleted results of such a plan. (Hulsher et al, 2002). Conclusion Every marketing strategy made must be well fit in a coordinated plan of action for consistency and better achievement of the mission. All marketing managers before implementing any short or long term plans considers what are the moral obligations of the hospital towards the society. Along with it they have to give an equal importance to the revenue generated. Such strong marketing plans help the healthcare industry to be what it desires to be like in years. (Butler, 1996). References Bhola HS. (1990). Evaluating Literacy for Development projects, programs and Campaigns: Evaluating Planning, Design and Implementation, and utilization of Evaluation Results. Hamburg, Germany: UNESCO Institute for Education. McCormack B, Harvey G. (2002). Getting evidence into practice. 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