Dark Were The Tunnels Essay

A Change in Humanity George R. R. Martin’s short story, â€Å"Dark, Dark Were The Tunnels,† is one of the pieces included in John Joseph Adams compilation of apocalyptic short stories titled Wastelands: stories of the apocalypse. This story is not a traditional story of the apocalypse; it is not about humanity’s struggle to survive immediately after an apocalyptic event, in a changed environment. Nor is it a story about how humans are affected emotionally and struggle to live day to day. Instead this is a story about how humanity has already passed its struggle and has adapted to its new world so that people may easily live and build a civilization in their changed environment. Greel, the protagonist for the first half of this story, is a member of a portion of the human population that burrowed underground in order to escape the apocalyptic wasteland of the surface of the earth. There is, however, another group of humans who escaped to a place called Luna in order to survive the apo calypse. When two men from Luna venture in to the tunnels to look for any sign of survivors, they see Greel. The people of Luna are virtually unchanged by the apocalypse. However, the tunnel people have adapted to their new environment, with large photosensitive eyes, pale skin, long limbs and telepathic abilities. The explorers are shocked and disgusted by Greel’s appearance because he no longer looks like they do; in their eyes he is no longer a human being. â€Å"The creature in the pool of light was small, barely over four feet. Small and sickening. There was something vaguely manlike about it, but the proportions of the limbs were all wrong, and the hands and feet were grotesquely malformed. And the skin, the skin was a sickly, maggoty white.† (Adams 97). The theme of this story is the how differences between two groups of people can result in problems between the two groups. This story’s strengths are first that you get to see the same event from the point of view of two different characters. First you come to understand Greel, a member of the new underground species of humans; then you see the same events from the point of view of the people who escaped into space. This gives you an interesting understanding of how much humans have been changed by their apocalypse becoming he two types of humans are  now so different that they cannot communicate with each other. The second strength of the story is the way that Greel is introduced to the reader. If the story had started with a description of Greel than the reader might not have been able to sympathize with him. However by having his point of view first it makes the reader take Greels side and sympathize with him despite how he looks. The weakness of this story was that it di d not contain many background details. It did not explain how the humans who escaped the apocalypse by going into space managed to do this. Also the details that it did give about Greels civilization were confusing because they were not explained in detail, only talking briefly about fighting through the bad levels and climbing up through tunnels. However, a lack of detail is common in short stories because it is difficult to fit in a lot of background information while still keeping the story interesting and short. The importance of this story is that it shows the long-term effects of an apocalyptic event on humanity. Humans have been completely changed by an apocalyptic event, so much so that the people who did not experience this event are shocked and horrified by what the changed group of humanity has become. They no longer consider each other a part of the same species; they are now too different from each other. This is a unique story in the collection of apocalypse stories be cause it shows how a ‘normal person,’ someone unaffected by the apocalypse, reacts to a person who has been changed by the apocalypse. This story shows how the two types of people can no longer understand each other. â€Å"Dark, Dark Were The Tunnels† does not talk about the original struggles of the people who burrowed into the earth to escape the apocalypse, such as an inability to find food and the emotional impact of being trapped underground, instead it talks about how the people who have adapted to their new situation have created an entirely new civilization in their new environment. They are no longer the same group that fled underground; they have changed almost entirely. This is a story of these new people, people who were irrevocably changed by the apocalypse, meeting people who were not changed at all. The interaction between them does not end well for either party. They no longer speak the same language so they cannot communicate, they do not look the same physically, and both think that the other has a limited intelligence. The humans from Luna believe that Greel is stunted from his time undergr ound and Greel does not  understand why he cannot form a connection with the minds of the men from Luna, something that only happens with animals. Neither side understands the other and this results in Greel killing the humans from Luna because they killed his hunting rat, wrongly thinking that it was dangerous. Overall this story was a successful. It does belong in Wastelands because it tells the story of the aftermath of an apocalyptic event. It was made clear that there had been an apocalypse, saying that there had been a war; making the surface of the planet unlivable for a long time. This apocalypse is what led to the change in the human population that burrowed underground. The story is not a about the immediate effects of the apocalypse, it is a story about the aftereffects of an apocalypse. Work Cited Adams, John Joseph. Wastelands: Stories of the Apocalypse. San Francisco: Nightshade Book, 2008. Print.

Religion and Irish Society Essay

Religion and Irish society Ireland has long been recognised as a country whose culture, laws and way of life are predominantly influenced by its heavy catholic ethos. The passing of both the civil partnerships bill and the divorce referendum, the growing number of non denominational ‘educate together’ schools and the ready availability of contraception in recent years are all excellent examples of how our country is evolving to become on a par with our international counterparts. There can be no argueing that our generation are growing up in a much more diverse and open minded society that that of our parents. However, the arguably oppressive values of the Catholic Church are still widely enforced and adhered to in many aspects of our society. At the tender age of four it is thus that as a child living in Ireland, one would be enrolled into a catholic national school. With educate together schools only dotted around the country, making up on 58 of the 3300 primary schools; this is largely due to the fact that there is no other convinient or in fact possible option for parents. Having attended a catholic national school from 1996 until 2004, my experience of the teaching of religion was not one which explained to me the wide range of religions that prevail worldwide, or indeed the possibility of choosing not to follow one. Class masses and visits from the parish priest were regular. The control that the Catholic Church has over what is and isn’t taught in secondary school is however something I feel to be a more serious and pressing issue. It is only in recent years that health education classes have been allowed to address the issue of contraception with teens, an issue of the upmost importance concerning health. It is still required that teachers make it clear that the roman catholic church does not allow protected sex or sex prior to marriage. The divorce referendum which took place in Ireland in 1995 was subject to worldwide media coverage. Having been so famous for its rock solid catholic values, the idea that we would allow the religious sacrament of marriage to be reverted was one that not everyone could grasp. The rejection of this bill in the tenth amendment of the constitution in 1986 made this all the more controversial. This was not refined to outside of our borders either – with the bill passing by a miniscule margin of only 9,114 votes out of 1. 62 million cast, 50. 3% for versus 49. % against. The passing of this bill was enormous – a clear indication of just how many people were becoming increasingly comfortable with turning away from their catholic upbringing in favour of what they themselves considered to be a pro-people constitution. So whilst there can be no doubt that Ireland has come on in leaps and bounds in recent time, we still have a long way to if we are truly determined to instil an o pen mind upon this country, making sure that we allow our population to grow and develop in its own right, Independent from.

Marketing plan Assignment Example | Topics and Well Written Essays - 1000 words - 1

Marketing plan - Assignment Example his has been significant in enabling the business to produce high quality products at low costs, an aspect that made it possible for the business to retain its competitive advantage in the market. The goals and objectives are in line with the firm’s mission that is to bring the best computing knowledge to students, professionals, and consumers across the world, through being innovative in a way that builds its hardware, software, and internet ads. With the increasing level of competition in the market, the company goals acts as a guide in ensuring that it satisfies the tastes and preferences of the target market. This is through ensuring that it incorporates the interests of the target market in the production process. Apple Inc is active in developing new products. This is to satisfy the varying interests of the customers. Different product lines have been developed with the aim of reducing the risks and uncertainties associated with concentrating on a single product. The company has also differentiated its products. Through innovation and branding, the company’s products are unique compared to those of the competitors. This aspect has been significant in ensuring that customers remain loyal to the products despite the market being flooded with different substitutes. It has also developed a strong brand name. This is through intensive advertising in the traditional and modern media. The company has been able to create awareness on the existence of its products and services in the market. This has been achieved through personal selling, sales promotion, public relations, direct marketing, and advertising (Hassan 12). Furthermore, the company has intensified its use of social media in order to understand different aspects that affect the consumer behaviors of the target market. This has played a significant role in enabling the firm to reach a large market at very low costs. The company uses skimming and premium pricing strategies in order to penetrate new

Case Study - The Scent of Difference Essay Example | Topics and Well Written Essays - 750 words

Case Study - The Scent of Difference - Essay Example Reference should be made primarily to the self-efficacy theory of Bandura (Steers et al. 2010, p.295). The above theory is based on the view that ‘motives are meaningful only if they are given to individuals who believe that they are able to succeed’ (Steers et al. 2010, p.295). In the specific case, Indian workers believe that they can respond to the demands of the work, as much as their American counterparts but their salary is too low so that there is no incentive for Indian workers to keep their performance at high levels. In other words, Indian workers believe to their capacities in regard to the tasks assigned to them but they are not treated fairly. If Indian workers would not feel confident for their skills they would have no problem with the highest rewarding of American workers. Therefore, self-efficacy in the particular case leads to the development of tensions between the two social groups, Americans and Indians. Another theory that would help to understand t he tensions appeared in Source One would be the theory of Reasoned Action, as developed by Fishbein and Azjen in 1980 (Larson 2009). The particular theory promotes the idea that the actions of each individual are highly influenced by the plans he had made in advance but also by his beliefs in regard to the action involved (Larson 2009). The above condition is commonly known as behavioral intention, showing the interaction between the human behavior and the intentions/ attitudes of each individual (Larson 2009). In the specific case, the managers of the organization have fired the American workers because they were old and were compensated with high salary. Therefore, the particular decision has been resulted by the plans of the firm to reduce its costs without taking into consideration the risks involved with the appearance of a new culture in the workplace. In this context, the theory of Reasoned Action can be used for highlighting the emphasis by the firm’s leaders on the a chievement of a particular target, the reduction of costs, and the lack of any concern for the potential cultural conflicts in the workplace. At this point, reference should be made to the social identity theory which states that in order for a social group ‘to achieve a positive social identity a group must be distinguished from other groups in regard to certain positive values’ (Tajfel 2010, p.209). If there are no such values, then tensions will appear between the particular group and the other social groups in its environment. It should be noted that conflicts among social groups are most likely to be caused because of the following two reasons: a) differences in culture and traditions, b) conflicting interests (Tajfel 2010, 302). In other words, because of the important differences in regard to the social identities of the two social groups, of Americans and Indians, tensions in Source One can be characterized as unavoidable, unless appropriate actions would have b een taken by the firm’s managers and leaders The Intergroup Contact theory of Allport (1954) could be also used for explaining tensions in the workplace. The specific theory proposes the idea that ‘there can be no harmony within a group if the intergroup contact is low’

Performance of Mythic Oil Le Parfum and for it Coursework

Performance of Mythic Oil Le Parfum and for it - Coursework Example This research will begin with the statement that for companies to sustain in the current global scenario, it has become necessary to focus on aggressive innovation strategies, as it would permit constant extension to the product lines and help preserve brand image to retain competitive advantages. As Porter & Kramer notes, in today’s capitalist market, producing shared values for stakeholders through innovative strategies is too necessary for organizations to ensure their long-term success. This particular trend has already influenced many organizations around the world, including Unilever, Nestle, Johnson & Johnson, and many others. As a matter of fact, indeed, product innovation is quite easily associable with the brand name of The LOrà ©al Group. Almost every year, the company launches new products as per the review of the market changes, which reflects the current consumer demands and preferences. It is thus that the company obtains competitive advantages by serving the c ustomers’ needs through continuous product innovation. It was in the year 2013 that the company launched a new range of products for its global customers, targeting both men and women. Among the newly launched products, one was the Mythic Oil Le Parfum, which has gained much appreciation since its launch in 2013. In the discussion henceforth, emphasis will be laid on the performance of the product selected, i.e. Mythic Oil Le Parfum since its launch. Special emphasis will also be delivered to identify the drivers’ responsibilities to trigger such performance of product along with its challenges applying theories relevant to the context. The objective of the discussion is thus to evaluate the performance of the product chosen and identify the reasons for its success in the global market after its launch. There is a wide-ranging product line introduced by L’Oreal in the global market targeting its male and female customers. Every year the brand intends to extend i ts product line with the introduction of new products as per the market preferences, needs, and trends. Therefore, it can be stated that the company emphasizes continuous innovation in its product line to enhance its competitive position.

Measuring energy balance Coursework Example | Topics and Well Written Essays - 1500 words

Measuring energy balance - Coursework Example According to Elia & Ritz, (2000), thermodynamic laws elucidate why energy can neither be created nor destroyed, but can be transformed from one state to another. Potential energy that is stored in foods in the form of calories is converted to either heat, work or storage (Dulloo et al., 2012). When the body is at rest, metabolism lingers, and there is amount of calories prerequisite to perform this. This is the basal metabolic rate. (BMR) (Westerterp et al., 2002) An analysis of the energy balance is vital in the performance of body cells. When the amount of energy that is used in body activities is less than what is taken in, physiological processes like metabolism, hormonal balance is declined. Also, testosterone echelons and reduction in different types on hormones and physical performance is affected. Thus, the analysis enables us know the amount of energy required to perform different body functions and to solve problems of energy imbalances. Douglas bags system was used to measure the energy balance. The bags are inflatable large and airtight and are mainly used to collect air expelled in the determination of consumption of oxygen and the basal metabolic rate (Schrauwen, Lichtenbelt & Westerterp, 1997). The procedure was performed under two different tasks which were; when one laid down in resting the position for five minutes and also during cycling for three minutes. This was to get different values of energy expenditures. After the air had been collected using Douglas Bags, an apparatus called Servomex was then used. Its purpose was to analyse air volume as well as its composition to give a percentage of oxygen expired during the test and also the percentage of carbon (IV) oxide expired. Lastly, the Douglas Bags were then attached to the Dry Gas Meter majorly to measure the volume of air that was contained in the Bags. After connection, the readings were taken as well as the temperature of the expired air. The second method

Training and Appraisals Case Study Example | Topics and Well Written Essays - 750 words

Training and Appraisals - Case Study Example Questionnaires can also be used in this process. During the course of a weekly job role, it is understood that employees interact with different members of the organization routinely and therefore many dimensions of their attitude, motivations and competency are known by others in a way that is not by the manager in charge of their job. This is why many businesses choose the 360 degree system for feedback as it gives a much clearer picture of the productivity levels and professionalism being displayed by the employee as they perform their job role. By including customers, which is sometimes done in this process, they can understand whether performance and professionalism targets are being met efficiently in relation to customer service. Customer service is often one of the most important competitive advantages that a business can have, therefore inclusion in the evaluation process has many advantages to the business. One health care organization utilizes questionnaires in development of the 360 degree system in order to provide clarity about each job role being assessed and analyzed. In this process, â€Å"employees negotiate with their manager who their reviewers will be and are advised to select as broad a range as possible from people they work with on a regular basis† (Carmichael, 2009, p.74). Interesting to this approach is the ability to choose another individual in the organization that they feel could use relationship improvement to act as an evaluator (Carmichael). By doing this, they ensure that non-biased assessments are conducted to provide as much accuracy as possible. There are critics of the 360 degree feedback system that believe employees â€Å"game† the system, meaning that they will create social agreements about rating information as a form of â€Å"mutual back scratching† (Maples, Harris & Greco, 2010, p.2). This is why there should be a non-biased person involved in the process to ensure that questionnaires and other f eedback is provided as accurately as possible and identify when bias might be present. However, despite this criticism, many companies find success in these efforts and are able to have a clearer picture of what is actually happening in the employee environment when their managers/supervisors cannot be present to observe all daily functions. Alliance Unichem Alliance Unichem operates in a very diverse, multinational and multi-cultural environment with a workforce of approximately 30,000 people nationwide. Business representatives in this company work with customers in Belgium, Greece, Turkey, Norway and Spain (to name only a few countries). After a merger occurred, the company had considerable trouble merging diverse cultures due to the many different social and cultural backgrounds of its many employee demographics. To help facilitate cultural integration, Alliance Unichem chose to launch the 360 degree feedback system. By gaining cross-cultural perspectives as external and interna l peer and management ratings, the company was able to identify key opportunities for understanding cultural principles in each region of operations. The feedback provided from

Analysis the center character Iago and what he does to destroy Othello Essay

Analysis the center character Iago and what he does to destroy Othello in William Shakespeare's drama the tragedy of Othello, the moor of Venice - Essay Example He does this because Cassio is the officer that Othello promoted. Iago decides that by doing this, he will make Othello loose favor with the rest of the military personnel. He wants to not only have revenge but also to make sure that Othello is cast from his position. He sets out to discredit Othello and also to discredit Michael Cassio, the man that was promoted. The interesting aspect of this play is that Iago is a main character that is juxtaposed with Othello as a main character and he is more important than other characters. The reason he is important is because he continually looks for ways to make Othello more jealous. As he does this, he is also plotting against him for his own possible gain (more implied than spoken). Iago is evil it seems and can be seen as a "worm tongue" because he is constantly trying to discredit Othello and Cassio. He does a great job of doing this for Othello because he understands that jealousy makes Othello vulnerable. In fact, so vulnerable that he relies on what Iago says instead of listening to Desdemona as she explains to him that she is not involved with anyone except him. This does not set well for him because he believes Iago and decides that his wife is lying. All of this happens because Iago has taken a handkerchief that was found by Emilia, his wife, and he plants the handkerchief in Cassios room. When he brings this to Othellos attention, Othellos judgment is clouded for the rest of the play. He eventually will kill his wife and then himself because the same is much too difficult for him. Iago manipulates Othello in many ways. He begins by suggesting to him that Desdemona may need to be watched because there are other suitors for her to pick from around the castle. Othello is not unlike other people in the world in that once he has the seeds of doubt and infidelity into his mind,

Of Mice and Men Essay Example for Free

Of Mice and Men Essay From reading Of Mice and Men sections one and two we know that George and Lennie’s relationship is a bit confusing as George mainly covers Lennie’s back. We also see that George can put Lennie down at times when George is annoyed at Lennie. Although from reading section three I can tell that their relationship is slowly becoming closer and a kinder one. Firstly, George is starting to make Lennie seem a little happier and to show him that he is not all bad at things. We can see this on page 43, line 4, ‘he’s sure of a good worker. Strong as a bull.’ This shows that George is at least trying to make Lennie feel good about himself. Another example of this can be seen again on page 43, line 11,’ he can do anything you tell him, said George. He’s a good skinner.’ This quote could mean that George really does deep down love Lennie as a friend. Secondly, the other hand George can be harsh to Lennie on the odd occasion where George is trying to be funny. A quote for this can be found on page 45, line 5,’ I wasn’t kicked in the head with no horse, was I, George? Be a darn good thing if you was, George said viciously. Save ever’ body or hell of a lot of trouble.’ We can tell from this that George tries to make himself laugh by saying bad things about Lennie. Thirdly, Lennie seems that he does not really seem to make a matter of that he is being treated badly by George sometimes. We can see this on page 43, line 7, ‘George scowled at him, and Lennie dropped his head in shame.’ This shows that he is upset by how he drops his head but doesn’t say anything back to try and defend himself. Shows that he is getting bullied by George a bit. Fourthly and finally another way their relationship builds up is how they always dream of the future and how they both want the best for each other also how they sort of know that it will be all good. I’m guessing that they will talk about the future a couple more times later on in the book. So from reading section 3 we can see that their relationship is very slowly getting better and their bond is getting tighter but George sometimes slows the relationship down, but can say good and positive things about Lennie on the odd occasion.

Greek Philosophy Essay Example for Free

Greek Philosophy Essay What Is Philosophy? †¢Philosophy : The studies of Greco-Roman thinkers on activities and inquiries. It is also the rational investigation of the truths and principles of being, knowledge, or conduct. †¢Philosophy focuses on three main types: †¢Stoicism †¢Skepticism †¢Epicurean †¢Philosophy consists of these philosophical areas: †¢Metaphysics †¢Materialism †¢Idealism †¢Epistemology †¢Empiricism †¢Rationalism †¢Ethics †¢Hedonism †¢Cynicism Three Main Types Stoicism †¢Refers to the knowledge of Aristotle oMind is a blank state, impressions are made by the 5 senses. †¢Stoics deny the metaphysical points of view. oReal objects produce intense feelings. oThe body and soul are pairs that act and react to each other. Skepticism †¢Examines as to what someone should believe- derived from Platos schooling †¢Objections on skepticism: oIts commitment to knowledgeable limitation is nonexistent. oIf knowledge is limited and judgment is not expressed, life is presumed unlivable. Epicurean †¢Formulated by Epicurus who believed philosophy was studied to make the soul happy. †¢Happiness created with less wanting of materialistic things and more peace. Philosophical Areas Metaphysics †¢Branch of philosophy accountable for the study of existence. oAnswers what is? †¢The foundation of philosophy oWithout metaphysics, we would not be able to comprehend the world or act accordingly to it. Materialism †¢Refers to the simple focus of the material world. oEverything in the universe is matter and matters. †¢The philosophy is held by those who believed that material items are accountable for existence. Idealism †¢Stresses the central ideal and spiritual interpretations of experiences. oThey believe world exists as a spirit †¢Two forms: oMetaphysical idealism oEpistemological idealism Epistemology †¢The investigation of grounds and nature of knowledge of the world. oFocuses on the knowledge of differences between truths and falsehood. †¢Fundamental aspect to how we think. Empiricism †¢Theory of experience as primary source to our knowledge of the world. oLearning through perception. †¢Classical empiricism oRejection of innate, in-born knowledge and concepts †¢Radical empiricism oExplains that all our knowledge is derived from our senses. †¢Moderate empiricism oDescribes the exceptions to general empiristic rules. Rationalism †¢Philosophical movement that introduced mathematical methods to philosophy. oCan be understood through mathematical and logical  principles, not sensory experiences. Ethics †¢Branch of philosophy dealing with what is the proper action for humans. oAnswers What do I do? †¢Requirement for human life, decides course of action. Hedonism †¢Doctrine that states that all pleasure is naturally acceptable- good for the soul. †¢Nothing but pleasure is good. Cynicism †¢Described as a way of life, which consists of asceticism, anti-conformism, and anti-conventionalism. †¢Basis of cynicism is the virtue of well being and a happy life. Philosophers Socrates †¢Possibly the wisest sage of all time †¢Contributions to philosophy: oPithy sayings. oSocratic method of discussion oSocratic irony oSocratic method- saying he knows nothing and that unexamined life is not worth living †¢Participated in the military during the Peloponnesian War. oCommitted suicide by ingesting poison hemlock. Plato Fun fact: Plato is not his original name- its Aristocles, but was later changed to Plato by his teachers †¢Considered the most important philosopher to have ever lived- father of Idealism. †¢Thought the human soul contained reason, spirit, and appetite. †¢Student and follower of Socrates. †¢Impacted math, science, morals, and political theories with his  Legacy of the Academy schooling. Aristotle †¢Student of Plato, teacher of Alexander the Great. †¢Wrote on logic, nature, psychology, ethics, politics, and art. †¢Developed deductive reasoning. †¢Basis: Aristotles syllogism †¢Church used Aristotle to explain doctrines in the Middle Ages. Concept of Prime Element †¢Thales Attempted to find naturalistic explanations of the world; identified water as the ultimate principle. †¢Pythagoras Creator of Pythagorean Theorem; believed earth was what encompassed all beings. †¢Anaximenes Explained how air was universally present and is the source of all that exists. †¢Heraclitus Disagreed with aforementioned philosophers and claimed fire was the classical element. †¢Empedocles Created the cosmogenic theory that composed of the four classical elements: water, earth, fire, and air. Bibliography †¢http://www. philosophybasics. com/movements_rationalism. html †¢http://www. importanceofphilosophy. com/Ethics_Main. html †¢http://philosophy. lander. edu/ethics/hedonism. html †¢http://dictionary. reference. com/browse/philosophy%20? s=t †¢http://ancienthistory. about. com/cs/people/p/aristotle. htm †¢http://ancienthistory. about. com/od/platoprofile/p/Plato. htm †¢http://ancienthistory. about. com/od/socratesbio/p/Socrates. htm †¢http://www. historyforkids. org/learn/greeks/philosophy/ †¢http://webspace. ship. edu/cgboer/athenians. html †¢http://webspace. ship. edu/cgboer/greeks. html †¢http://philosophy. gr/ †¢http://philosophy. gr/hellinistic/cynics. htm †¢http://www. newworldencyclopedia. org/entry/Greek_philosophy,_A ncient †¢http://www. livius. org/gi-gr/greeks/philosophers. html †¢http://www. historyforkids. org/learn/greeks/philosophy/ †¢http://www. historyforkids. org/learn/philosophy/epicureans. htm †¢http://www. iep. utm. edu/stoicmind/ †¢http://www. iep. utm. edu/skepanci/.

Trace Elements in the Human Body

Trace Elements in the Human Body CHAPTER: 1 INTRODUCTION 1.Introduction 1.1 Trace Elements in Biological System: In recent years scientists from a variety of disciplines have directed their attention in an aggressive manner to a long neglected area of biochemical research i.e. the role of trace elements for the etiology of disease. Most of the elements present in the periodic table are considered to be trace elements. They are defined as various chemical elements that occur in very small amounts in the body of organisms (and are referred to as trace elements). These elements are essential for many physiological and biochemical processes. A trace element is an  element  in a sample that has an average  concentration  of less than 100  parts per million (ppm) measured in atomic count or less than 100 micrograms per gram (1). Similarly, if the body needs less than 100 milligram (mg) of an element in a day then it is labelled as a trace element. However, their concentrations may be as low as less than 100 mg of 1 kilogram (kg) of body weight or 65 kg of a body weight of an adult should not contain more than 7 gram (gm) of a trace element (2). 1.2. Role of Trace Elements in Human Body: All living organisms possess a certain amount of various trace elements in their body in order to process their body functions properly. It is incredibly important that optimum balance level of these elements in every organ, tissue and cell of the human body is maintained that serves as a primary reason to keep an organism healthy and functional. These trace elements can be in any chemical form such as inorganic salts or as biochemical agents. The trace elements are ubiquitously distributed all over the earth crest. They play several roles in human body. (However, their role varies,) such as (the element) iron, which is important for the transportation of oxygen in the body, whereas calcium is the basic component of the bones. Both plants and animals require them for their proper functioning, growth, and propagation of their life (3). It is evident that the trace elements are present in the human body in very minute quantity, and if the processes of supply and demand are interrupted due to any reason for example, the intake of these elements is not sustained up to an adequate amount, or the metabolic disorder fails to absorb these elements up to the required limit for a chemical reaction (and) the body becomes deficient of these trace elements. In case of deficiency, the body uses its reserves, but these reserves have to be replenished. The trace elements are the components of various enzymes, hormones and are a part of complicated physiological and biological mechanisms, through which a body generates other biochemicals, and proteins which help a range of systems to come out of this demanding state of affairs unscathed. This ability of a body to keep the level of its nutrients and chemical agents within optimum range despite its supply is called homeostasis. This critical process provides the body sufficient supp ort in order to sustain that pressure, which builds up due to the deficiency of trace elements. However, a lot of damage occurs within the body during this turmoil. The frequency of these types of episodes leads the body towards the development of many diseases and makes it vulnerable for the formation of various disorders. Lifestyle, environmental exposure, and diet can directly influence the concentration of trace elements in the body. There are numerous and essential metabolic activities which can not be instigated without the presence of these trace elements. Such functions may include protein metabolism, red blood cell production, development of healthy bones and teeth. It may also include growth that depends on thyroid hormones, and proper functioning of nerves and muscle (functions). Furthermore, fertility, maintenance of the integrity of cell membranes, hair coat growth, and electrical stabilization of the cell (electrically) involves directly or indirectly certain trace elements for their proper functioning. Additionally, trace elements serve as a component of B-12, which is critical for proper heart functions, regulation of heart beat, and pigmentation. The trace elements are also required for some other functions that carried out inside the body of organism such as reproduction, maintenance o f fluid balance, (aid in) intercellular communication (which is) needed for structure of most proteins and crucial for proper energy processing in the body,( reproduction, act as catalyst,) etc. Another example of such deficiencies or excessiveness of the amount of trace elements can be seen in iodine intake, where such a deficiency (or excess (ive)) can cause goiter (an enlarged thyroid gland). This trace element is efficiently concentrated by thyroid glands in fish, amphibians, reptiles, birds, and mammals for the distinctive purpose of producing thyroid hormones (4). It is stated that selenium can be stored in the cells of body and then become part of the victuals series. It starts when carnivorous grazed in the fields where soil is reach with selenium and consequently the growing crops have received a great amount of selenium and eventually high selenium levels become the part of the body of the animals. Initially, selenium was considered to be a toxic element, however with the progression of scientific research and refined consensus has led to the strong belief that selenium is not toxic, and it is essential to several functions in the human body. Such as selenium acts as an antioxidant and sometimes it is present an integral constituent of enzyme glutathione peroxidase (5-6). Regular cellular metabolism is responsible for most of the production of reactive oxygen species (ROS) in normal cells. Therefore, ROS are neutralized, engaged, or destroyed by the action of antioxidants. Similarly, the malignant cells also contribute in production of ROS and demonstrate the low levels of antioxidant enzyme in the blood of most cancer patients (7). Beyond, the optimum limit of chromium in the blood of an organism can be linked with onset of diabetes and cardiovascular disease as well (8). Similarly, selenium influences the development of copious degenerative diseases, and its deficiencies among human beings as well as animals are being recognized worldwide as it has some association with number of pathologies (9). 1.3 The Concept of Essentiality: Those elements that are indispensable, necessary, and incredibly important for the metabolisms of living organisms are called essential elements. It has been widely accepted and established fact that without the presence of these essential trace elements no biochemical metabolism can be initiated properly, and (on the other hand) the outcome of these chemical reactions does not meet the requirements. Consequently, the concept of ‘essentiality’ is a leading cause for scientists today to focus their efforts in this field. Furthermore, explore the circumstances through collected data to discern actual facts and reasons for the significance of trace elements required in several metabolic activities in animals. However, special attention must be directed towards how their low or high blood levels, can initiate the development of disease, and the optimum blood levels of these trace elements necessary for the metabolic processes to proceed in a proper manner. This is important because some trace metals which are necessary for growth of an organism may be harmful if their specific concentration is even slightly raised. The essential trace elements act as catalyst and the body of an organism can not produce them itself. The only source of these elements in the body is our diet. However, the presence of most of these elements is higher animals is just an expression of geochemical origin or the indicator of environmental contaminations. All cells receive their nourishment from extracellular fluid. The activities of all these trace elements biologically furbish optimal implementation by commencing a series of metabolic reactions in each cell. A lack of any step in the series can lead from mild to severe problems to the health of an organizm. The following elements such as zinc (Zn), copper (Cu), selenium (Se) chromium (Cr), cobalt (Co), iodine (I), manganese (Mn), and molybdenum (Mo) are considered to be as essential elements for human body. Although they play incredible roles such as being active sites of enzymes, or control the bioactivity of the metabolism though these elements are present in very small amount of the total body weight. The core consequences of low levels of trace elements are the reduced activities of the concerned enzymes. An element is recognized as essential when it has a well defined function as a stabilizer, structural, hormonal or an enzymatic cofactor, when it is always present in tissues and organs in well precise concentration range. When it induces reproducible physiological effects, and when it is possible to prevent and treat consequences due to its deficiency through its supplementation. The effects of the essential elements cannot be completely eradicated by any other element. Nevertheless, another concept of essentiality defines an element as essential when a deficient intake produces an impairment of function. The elimination of an essential trace element produces similar physiological or structural abnormalities apart from type of variety. The restoration of these essential trace elements invalidates or precludes respective abnormalities. Consequently, these abnormalities are accompanied by specific biochemical changes that can be prevented or remedied when the deficiency is prevented and remedied and restore the physiological level of that element. The symptoms of deficiency (is) disappear(s) and body functions becomes normal (10-11). Therefore, the physiological levels are restored and the symptoms which indicate such deficiencies are also vanished and the body functions return to their normal state. Trace elements are essential components of biological structures. To deal with this necessity, biological systems have developed the ability to recognize a metal and deliver it to the target without allowing the metal to participate in toxic reactions. Proteins are primarily responsible for such recognition and transport, and prevent most of the associations of trace elements with other molecules that leads to undesirable chemical modià ¯Ã‚ ¬Ã‚ cations of these molecules (12). 1.4. The Transition Metal: Chromium: Chromium is the basic element used in various industrial processes such as paint, construction, chrome plating, (and the) production of stainless steel as well as leather tanning, wood preservation, textile dyes and pigments. Besides the use of chromium in varieties of industries, trivalent (Cr (III)) and hexavalent (Cr (VI)) chromium compounds are thought to be the most biologically imperative (13-14). For example, the Cr (III) is an essential dietary mineral in low doses. It is required to potentiate insulin for the normal glucose metabolism (15-16). Since 1971, the International Agency for Research on Cancer (IARC) has been interested to categorize carcinogens and ascertain occupational association with high rate of cancer risk. Some chemicals used in shoe, tire, and furniture manufacturing, as well as nickel refining, diesel fuel, and dry cleaning have been classified as â€Å"probable carcinogens. Arsenic, asbestos, benzene, benzidine, chromium, 2-Naphthylene, oils, and vinylc hloride show occupational exposures causally associated with cancer in humans. 1.4.1. Chromium Metabolism: The chemistry of chromium is very interesting and complicated because of having the capability of possessing various oxidation states. However, chromium (III) and (VI) are the most stable forms that exist in our environment. The chromium (III) and chromium (VI) inter-conversion is influenced by numerous factors, such as the concentrations and type of chromium species, nature of oxidizing or reducing agents. Moreover, the electrochemical behavior of the oxidation and reduction reactions, ambient temperatures and pressure, amount of light, sorbents, acid-base reactions, complexing agents, and precipitation and chemical reactions may also play a pivotal roll in support of establishing a specific chromium oxidation state in certain environmental conditions. Chromium can react directly at the site of contact or be absorbed through human tissue. A very important difference is observed that chromate ion (Cr (VI)) slips away through cellular membranes at an exceedingly faster rate than chrom ium (III) species (17). Chromium (III) combines directly to transferrin, an iron-transporting protein in the plasma after entering the body from an exogenous source. In contrast, chromium (VI) is immediately engaged by erythrocytes after absorption and is reduced to chromium (III) inside the cell. Apart from the source, chromium (III) is extensively distributed within the body and measured for most of the chromium both in plasma or tissues. It has been expounded that the reduction of chromium (VI) does not occur in the plasma. Chromium (VI) enters cells through the phosphate and sulfate anion-exchange carrier pathway. However, most chromium (III) present in the blood stream and is substantially bound to amino acids, and with other organic acids. The plasma proteins, such as globulins may also an attractive target for chromium (III) though a portion of it remains in plasma for an extended period of time as well (18). The blood provides a major carrier service for the delivery of chromium to other parts and organs of the body. The substantial concentration of chromium was discovered as a protein-complex in various parts of the human body such as bone marrow, lungs, lymph nodes, spleen, kidney, and liver, though the highest levels of chromium remains in the lungs (19-20). Excretion of chromium takes place primarily through kidneys, with the release of maximum concentration and without leaving traces of it in the organs. However, almost 10% of an absorbed dose is eliminated by biliary excretion. Nevertheless, minute quantities delivered to hair, nails, milk, and sweat. Chromium usually cleared from blood within hours whereas eradication from the organs of body is not prompt as the half life of chromium is several days. In a study chromium (VI) was administered to volunteers and it was observed that it removed more rapidly from the body than chromium (III) (21). The reduction of chromium (VI) to chromium (III) has been extensively investigated and it has been observed that the consumed hexavalent chromium is vigorously reduced to the trivalent form by the action of chemicals present in stomach such as gastric fluid (22). However the results of another study show that chromium (VI) is reduced to the chromium (III) form in the red blood cells (RBCs) as well (23). Moreover, during reduction to the trivalent form, chromium may interact with cellular macromolecules, including DNA (18) or it may be released slowly from the cell (24). After conducting a series of experiments a group of scientists purposed various routs (routes) by which conversion of chromium (VI) to chromium (III) can occurs inside the body of an organism. They discovered that as soon as chromium (VI) enters inside the cell it is immediately incorporated by cellular reductants and converts chromium (VI) to the trivalent form. The reductants may consist of ascorbic acid, glutathione, and flavoenzymes. The example of glutathione is cytochrome P-450 glutathione reductase and the example of flavoenzymes is riboflavin. However, inter-conversion of one oxidation state to another oxidation of chromium instantly occurs when reducing agent is ascorbate instead of glutathione. At some point during the process of conversion from one oxidation to another oxidation state chromium is capable of producing many other types of unstable complexes as well as free radicals such as hydroxyl group (*OH) and single atom of oxygen (1O2). Besides the production of oxidan ts, the presence of DNA abrasions were also observed during this series of experiments. For example these abrasions may consist on oxidative damage of DNA, and production of 8-oxo-deoxyguanosine etc. However, it is still mystery whether to characterize the formation of various intermediate chromium complexes as potential carcinogen with respect to chromium (VI) (25-26). 1.4.2. Chromium Deficiency: Chromium deficiency has been associated with many factors such as impaired glucose tolerance, fasting hyperglycemia, glucosuria, elevated body fat percentage, decreased lean body mass, maturity-onset diabetes, cardiovascular disease, decreased sperm count, and impaired fertility etc (27). A recent comparative study revealed that supplement chromium (III)-picolinate is an excellent source of chromium towards its own deficiency as compared to chromium (III)-niacin (19). However there is a long list of fresh food and nuts that are available in the market that are considered to be a rich source of chromium (III) such as cereals, spices, fresh vegetables, meats, and fish etc. 1.4.3. Chromium Toxicity: Generally the toxicity of an element is measured on the basis of its lethal dose, where the tolerance limit of the body is exhausted and the consequences of high levels of particular element appear in the form of signs, symptoms, and medical impairments. These elements are estimated for their toxicity or carcinogenic potential exclusively by measuring their levels present in the blood of an organism for instance, tin and lead. However, chromium is exceptional among the list of carcinogens due to its versatile nature of retaining various oxidation states such as chromium (IV), chromium (V), chromium (IV), and chromium (III) etc. Therefore, chromium oxidation states have also been taken into account for the evolution of chromium carcinogenicity. For example, consideration of a hazardous waste material is dependent on the concentration of chromium present in the form of chromium (VI) while the other forms of chromium are classified as non carcinogens, according to the United States Envi ronmental Protection Agency (USEPA). Furthermore, it has been recommended that the measurement of toxic levels of chromium is also reliant on the availability of biological form of chromium (28).

The Debate Over Campaign Finance Regulations Essay -- U.S. Politics, M

Money is both the nectar and poison of the human race. This fact has never been more applicable than to modern politics. Nearly all assets to a candidate for political office, such a media advertisements, travel expenses and campaign supplies rely on fiscal support. In an age when electronic media rules supreme, money has never been more important. Today, it has become necessary for political campaigns to pour massive amounts of funding into television, Internet, radio and print ads in order to run a competitive campaign. These ads are the most prominent form of communication between a candidate and the sovereigns, and therefore, a candidate’s ability to use ads can not be inhibited. This correlation between money and politics has many unintended consequences, such as expanding the gap between fiscal classes, creating â€Å"professional† politicians, and jeopardizing the equality of the electorate. Equality is the right to be judged by only your peers, to be given a fai r chance to experience life, liberty and to pursue happiness. Equality is giving the homeless as equal a voice as the wealthy. America was built on the firmly held belief that all citizens are equal, however, it is inevitable in any capitalistic society that class divisions will form. But the power of each class is controllable with legislation concerning campaign finance. The debate over how political campaigns should be financed culminated with the recent Supreme Court ruling on Citizens United v. Federal Election Committee, however many concerns still remain. On April 6th, 1972 a handful of CREEP staffers worked late alongside with the staff of the General George Olmstead bank in Washington DC (Smith 3). The staffers were tasked with depositing several millions of... ...eum.info/roman-empire/roman-republic-timeline.htm. Roman Empire, The. Roman Society. http://www.roman-empire.net/society/society.html. Smith, Rodney A. Money, Power & Elections: How Campaign Finance Reform Subverts American Democracy. Baton Rouge: Louisiana State University Press, 2006. Smitha, Frank. Why did the Roman Empire Fall?. http://www.fsmitha.com/com/Rome.htm. Smith, Ronald. The Fall of the Roman Republic. Suite101.com. http://www.suite101.com/content/the-fall-of-the-roman-republic-a114405. Vital, Nick. The Roman Constitution. http://www.uah.edu/student_life/organizations/SAL/texts/misc/romancon.html. Walberg, Robert. How to buy into the oil boom. http://moneycentral.msn.com/content/P114413.asp. Washington Post. BP agrees to $20 billion fund for gulf oil spill claims. http://www.washingtonpost.com/wp-dyn/content/article/2010/06/16/AR2010061602614.html.

Ray Kroc Essay -- Food Industry Fast Food Restaurants Essays

Ray Kroc They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the American and worldwide fast-food industry. Ray Kroc began his working career the same as most others do by finding a solid job with a steady cash flow, and hope of promotion. Determined to find work for his future wife's hand in marriage, Ray quickly became a salesmen for a Lily cup industry. Unfortunately for Ray, it didn't start off in the way that he thought it would. Struggling to support his wife and newborn baby under low pay, Ray would also play piano part time to earn extra money. While working for the chance of a promotion, he worked hard in his job going from place to place selling papercup products. It was in these early business days that Ray first showed a sign of his talent in economic ideas. He had an idea to modify a paper cup in that it could be formed in a way which kept the cup more durable. The cup's name was rightfully called the "One in a Million," and the introduction of this new product took off like a barn fire and boosted sales dramatically in a stagnant industry. The intelligent business decisio ns made by Ray were incredible. He advised the head of the company to raise the price of the new cup by two cents. Instead of selling at ten cents, the cup sold at twelve which made the boss an extra one hundred thousand dollars. With this invention by Ray Kroc, new ideas were stimulated and more inventions were created. The invention of the multimixer, by Earl Prince, was a five spindled milkshake machine that Ray believed had tremendous potential. When Earl Prince found out about Ray Kroc's business and selling tactics, he instantly proposed that Ray leave the Lily Tulip company and go into business with him. Ray would sell the... ... the demands of a changing society. Ray commented on all his success by saying, "Everything seems to be coming up roses. I'll be able to tell you more Manana...Manana..."(Kroc 207). At age fifty-two, Ray Kroc took an idea of the McDonalds brothers, and opened his first franchise. Within a decade he became a millionaire and his journey is a classic success story. Sadly, after thirty years of working for his own company, Ray died of heart failure on January 14, 1984. During 1983, the system wide sales of over four thousand restaurants accumulated almost nine billion dollars in sales. And in December of that year Ray was saluted as one of fifty individuals who had made the greatest contribution to the American way of life in the twentieth century. The West Coast Reviews of books writes, "Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training, and advertis ing have earned him a place beside the men who founded not merely businesses but entire new industries." Ray Kroc's influential life not only provided work for millions, but changed the life of billions.

Sealed Air Company Hbs Case

For the exclusive use of M. HUSSAIN Harvard Business School 9-582-103 Rev. September 24, 1985 Sealed Air Corporation The president and chief executive officer of Sealed Air Corporation, T. J. Dermot Dunphy, explained the firm’s 25% average annual growth in net sales and net earnings from 1971 to 1980: The company’s history has been characterized by technical accomplishment and market leadership. During the last 10 years we built on our development of the first closed-cell, lightweight cushioning material, introduced the first foam-in-place packaging system, and engineered the first complete solar heating system for swimming pools.We intend to follow the same management guidelines in the 1980s. We intend to seek market leadership because market leadership optimizes profit, and foster technological leadership because it is the only long-term guarantee of market leadership. In July 1981 Barrett Hauser, product manager of Sealed Air’s Air Cellular Products, was refle cting on Dunphy’s management philosophy as he considered how Sealed Air should respond to some unanticipated competition in the protective packaging market.As product manager, Hauser was responsible for the closed-cell, light-weight cushioning material that Dunphy had mentioned. Sealed Air’s registered trademark name for this product was AirCap. 1 AirCap cushioning materials had always faced a variety of competitors in the protective packaging market. More recently, however, several small regional producers had invented around Sealed Air’s manufacturing process patents and begun to market cheap imitations of AirCap in the United States. AirCap Cushioning and Its CompetitorsAirCap cushioning was a clear, laminated plastic sheet containing air bubbles of uniform size (see Exhibit 1). The feature that differentiated AirCap cushioning from all other bubble products was its â€Å"barrier-coating†: each AirCap bubble was coated on the inside with saran. This gr eatly increased air retention, meaning less compression of the material during shipment and, consequently, better protection. Barrier-coating and its customer benefits had been the central theme of Sealed Air’s AirCap cushioning selling effort for 10 years. Sealed Air, AirCap, and Instapak are registered  ® trademarks of Sealed Air Corporation. Solar Pool Blanket is a TM trademark of the same corporation. Robert J. Dolan, associate professor, prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain nonpublic data have been disguised. Copyright  © 1982 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685 or write Harvard Business School Publishing, Boston, MA 02163.No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 1 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Between 1971 and 1980 Sealed Air and Astro Packaging of Hawthorne, New Jersey, were the only air bubble packaging material producers in the United States.Sealed Air licensed Astro to use Sealed Air’s patented technology. Astro produced two types of bubbles: a barrier bubble similar to AirCap,2 and an uncoated bubble. Its sales were split about evenly between the two. In 1980 Astro’s total U. S. sales were approximately $10. 5 million, compared with $25. 35 million in U. S. sales for AirCap cushioning. Sealed Air’s market education had made customers aware of the advantages of coated bubbles; consequently, uncoated bu bbles had never achieved greater than a 15% dollar share of the U.S. market before 1980. In July 1981 uncoated bubble operations were being set up in Ohio, California, and New York. GAFCEL, which served the metropolitan New York market, was the only competitor yet to achieve significant sales volume. Two GAFCEL salespeople—one full time, the other about half time—had reached a $1 million annual sales rate. Several of AirCap’s distributors had taken on the GAFCEL line. Hauser was preparing to recommend Sealed Air’s reaction to these somewhat unanticipated competitors.The firm could produce an uncoated bubble as cheaply as GAFCEL within a month with no major capital investment; it could run on machines used for another Sealed Air product. If Hauser were to recommend that the historic champion of barrier-coating offer an uncoated bubble, he would have to specify timing, the marketing program for the new product, and any adjustments in policies for AirCap cus hioning and Sealed Air’s other products. As Hauser thought about his options, he again flipped through the training manual recently distributed to Sealed Air’s sales force: â€Å"How to Sell against Uncoated Bubbles. †The Protective Packaging Market The three major use segments of the protective packaging market were: 1. Positioning, blocking, and bracing: These protective materials had to secure large, heavy, usually semirugged items in a container. Typical applications included shipment of motors and computer peripherals. 2. Flexible wraps: These materials came under less pressure per square foot. Applications included glassware, small spare parts, and light medical instruments. 3. Void fill: These materials were added to prevent movement during shipping when an item and its protective wrap (if any) did not fill its carton.The positioning, blocking, and bracing market was unique because of the heavier weights of items shipped. Flexible wrap and void fill were sometimes hard to separate because it was convenient to use the same product for both functions. The key distinction was that loose fills (for instance, polystyrene beads) dominated the void fill market but provided no cushioning protection and, hence, did not qualify as flexible wrap. Until 1970 most materials used for protective packaging were produced primarily for other purposes. Heavy, paper-based products had dominated the market. Sealed Air was one of the first Astro’s barrier bubble and the AirCap bubble differed in both manufacturing process and coating material. Astro used nylon rather than saran. The basic idea of reinforcing the polyethylene bubbles to improve air retention was, however, the same. 2 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 companies to approach the market with a customer orientat ion, i. e. , it began product development with an assessment of packagers’ needs.Since then a variety of products specifically designed for protective packaging had appeared. Sealed Air served these markets with two products: 1. Instapak ® foam-in-place systems (1980 worldwide sales of $38. 8 million) could accommodate any application, though their most advantageous use was for heavy items. In this process two liquid chemicals were pumped into a shipping container. The chemicals rapidly expanded to form a foam cushion around the product. Instapak’s comparative advantage resulted in a majority of applications in positioning, blocking, and bracing. . AirCap bubbles (1980 worldwide sales of $34. 3 million) primarily served the flexible wrap and void fill markets. In addition to coated and uncoated polyethylene air bubbles, there were two major competitors in these markets: paper-based products (cellulose wadding, single-face corrugated, and indented kraft), and foams (p olyurethane, polypropylene, and polyethylene). An excerpt from an AirCap promotional brochure in Exhibit 2 shows how Sealed Air positioned AirCap as a cost-effective substitute for these competitive products and loose fills.The brochure first pointed out the cost savings from AirCap cushioning, then presented results of â€Å"fatigue† and â€Å"original thickness retention† tests to demonstrate AirCap’s protective superiority. Exhibit 3 compares products competitive with AirCap cushioning and Exhibit 4 gives their U. S. Iist prices, which represent relative costs for any order size from an end user. Quantity discounts were offered on all materials. Buying Influences The proliferation of packaging products and the lack of easily demonstrable universal superiority caused confusion among end users.For example, products such as pewter mugs were shipped around the United States in AirCap cushioning, Astro coated bubbles, or even old newspapers. Users were a varied lo t. Some bought on a scientific price/performance basis. They understood â€Å"cushioning curves† such as those in Exhibit 5. Sealed Air could provide independently measured cushioning curves for competitive products as well as its own. Regardless, many firms did their own testing. At the other end of the spectrum were firms with â€Å"a purchasing-department mentality,† as some packaging materials suppliers put it.Price per square foot was their first consideration, delivery their second. As one Sealed Air executive commented, â€Å"To these people, cushioning curves are like accounting numbers. They think you can make them say anything you want. † There were no systematically collected data on the buying process or the extent to which price dominated performance in the purchase decision. Based on his experience as a district sales manager and now product manager, Hauser guessed that a packaging engineer influenced about 40% of the material purchase decisions. 3 This document is authorized for use only by Md.Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation The U. S. Market In 1980, dollar sales by segment in the U. S. protective packaging market were: †¢ †¢ †¢ Positioning, blocking, and bracing: $585 million Flexible wrap: $126 million Void fill: $15. 6 million Exhibit 6 breaks down total sales for the flexible wrap market by product type for 1975, 1978, and 1980. AirCap cushioning annual sales in the United States since 1972 were: Year 1972 1973 1974 1975 1976 Gross Sales (in millions) $7. 10. 0 13. 0 12. 8 14. 6 Year 1977 1978 1979 1980 Gross Sales (in millions) $16. 4 18. 4 21. 2 25. 3 Despite the high cost of coated bubbles relative to the uncoated product, Sealed Air had kept most of the U. S. air bubble market. Key factors were Sealed Air’s patent protection and licensing of only one competitor, ext ensive market education, and the packaging mentality in the United States. Packaging engineers enjoyed a status in U. S. organizations not accorded them elsewhere. Packaging supplies were viewed as a productive, cost-saving resource.In contrast, recent research by Sealed Air indicated that many European firms viewed packaging supplies as â€Å"expendable commodities. † The European Market Sealed Air had manufacturing operations in England and France and a sales organization in Germany. 3 It was the only company selling a coated product in these countries. Sales figures for 1980 were: Country England France Germany Total Bubble Sales $3,649,000 4,480,000 7,688,000 AirCap Sales $2,488,500 592,200 404,600 3 The firm also had a manufacturing facility in Canada and a sales organization in Japan.Sealed Air licensees operated manufacturing facilities in Australia, Mexico, South Africa, and Spain. 4 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal tau ght by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Table A Differing Grades of AirCap Cushioning Bubble Heights SB: SC: ST: SD: 1 8 / in. high, used for surface protection when cushioning requirements were minimal. 3/16 in. high, used primarily for wrapping small, intricate items, possibly for larger items if not very fragile. 5 16 / in. igh, used in same kinds of applications as SC grade, except with slightly greater cushioning requirements. Also used as a void fill. / in. high, used for large, heavy, or fragile items or as a void fill. 1 2 Plastic Film Thicknesses Light duty (110): each layer of film was 1 mil (1/1,000 of an inch) thick; used for light loads. Regular duty (120): one layer of 1 mil and one layer of 2 mils; for loads up to 50 lbs. per sq. ft. Heavy duty (240): one layer of 2 mils and one of 4 mils; for loads up to 100 lbs. per sq. ft. Super duty (480): one layer of 4 mils and one of 8; for l oads over 100 lbs. er sq. ft. England. Sealed Air had developed the protective packaging market here and had good distribution. Later on, Sansetsu, a Japanese firm, began marketing a high-quality uncoated product made in Germany. Prices for the uncoated bubble were 50% less than the cost of comparably sized AirCap cushioning. Sansetsu and other uncoated bubble manufacturers had chipped away at Sealed Air’s one-time 90% market share. The most pessimistic Sealed Air distributors estimated that the firm would lose 50% of its current market share to uncoated bubbles within three years. France.Here, Sealed Air owned an uncoated bubble manufacturer SIBCO, with sales of $750,000 in 1980. In 1972 SIBCO was the only marketer of uncoated bubbles in France. Two major competitors, one with superior production facilities, had entered the market. Uncoated bubbles were priced about 40% lower than AirCap, and price was the key buying determinant. The major French distributor of AirCap cushio ning had a 50-50 mix of coated and uncoated sales in 1978. In 1980 the mix had changed to 70-30 (uncoated over coated), with 90% of new bubble applications being uncoated. Germany.AirCap cushioning was a late entrant (1973) to the German market and never held commanding share. Moreover, from 1978 to 1980, it had lost share at a rate of 20% to 30% per year. Sansetsu had an efficient manufacturing facility in Germany and sold approximately $6 million of uncoated product in 1980. (The price for uncoated was about 35% less than for coated. ) AirCap Cushioning Grades and Sales AirCap cushioning grades differed in bubble height and thickness of the plastic films. Bubble heights were designated by a letter code, and the plastic films came in four thicknesses (see Table A).Sealed Air produced eight different height/thickness combinations (see Table B). Some of the known end uses for each grade are shown in Exhibit 7. 5 This document is authorized for use only by Md. Saquib Hussain in market ing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Table B Eight Different Height/Thicknesses by Sealed Air Thickness Height (inches) SB-1 8 110 X 120 X X X 240 X X X 480 / SC-3/16 ST-5 16 SD-1 2 / / X Table C AirCap Sales by Grade Sales in 1,000 Square Feet Grade 1/8 in.SB-110 3/16 in. SC-120 SC-240 5/16 in. ST-120 ST-240 1/2 in. SD-120 SD-240 SD-480 Total sales July–December 1979 59,128 76,349 5,036 31,912 4,369 44,252 25,202 3,138 249,386 January–June1980 48,513 81,014 4,426 42,234 3,914 43,624 21,799 1,358 246,882 Note: In addition, because SB-110 could not compete in price against foams for many surface protection applications, Sealed Air introduced an A-100 grade in January 1980. The A-100 bubble was 3/32 in. high—the shortest coated bubble Sealed Air could make with available technology. January to June 1980 sales of A-100 were 17,802,000 sq. ft.Sales by grade for the last six months of 1979 and the first six months of 1980 are shown in Table C. Pricing All AirCap cushioning was sold through distributors. Prices reflected Sealed Air’s costs and the prices of competitive products. Variable costs and prices to the distributor are shown in Table D. Sealed Air’s suggested resale price list is shown in Exhibit 8. Largely because of its selective distribution policy, distributors generally followed this list. The price schedule entailed quantity discounts for end users. Thus, distributor margins varied with the size of the customer’s individual order. Quantity price was determined by the total square footage of a single order, combining all grades, ordered for shipment at one time to a single destination. ) In some major metropolitan areas, up to 50% of AirCap business was truckload/railcar orders by end users. In this event Sealed Air shipped the material from its plant directly to the end user; the distributor received a 10% mar gin and handled user credit and technical service. In some markets the percentage of direct shipments was as low as 10%. 6 This document is authorized for use only by Md. Saquib Hussain in marketing ? al taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Selling Effort Sealed Air’s U. S. operation consisted of 7 regional manufacturing operations, 62 salespeople (each selling AirCap cushioning, Instapak, and other Sealed Air products), and 370 distributors. To control the shipping cost of its bulky product, Sealed Air had regional manufacturing operations in three eastern states, Ohio, Illinois, Texas, and California. The regional presence, however, had proven to be an effective sales promotion device as well.Table D AirCap Variable Costs and Distributor Prices (in dollars per 1,000 sq. ft. ) (1) Total Variable Cost $13. 78 16. 01 20. 56 32. 47 30. 65 38. 12 36. 31 44. 45 70. 81 (2) Price to Distrib utor for Truckload Deliverya $20. 60 30. 25 43. 50 56. 30 51. 40 65. 35 65. 35 78. 60 140. 90 (2) – (1) Sealed Air Dollar Margin $6. 82 14. 24 22. 94 23. 83 20. 75 27. 23 29. 04 34. 15 70. 09 Grade A-100 (3/32 in. ) SB-110 (1/8 in. ) SC-120 (3/16 in. ) SC-240 (3/16 in. ) ST-120 (5/16 in. ) ST-240 (5/16 in. ) SD-120 (1/2 in. ) SD-240 (1/2 in. ) SD-480 (1/2 in. ) Manufacturing $12. 46 14. 02 17. 92 29. 83 25. 36 32. 83 28. 38 36. 52 62. 88Freight $1. 32 1. 99 2. 64 2. 64 5. 29 5. 29 7. 93 7. 93 7. 93 a Less than truckload shipments were priced 15% to 20% higher. Consequently, distributors almost always ordered in truckload quantities. They were allowed to mix grades within an order. Depending on the grade ordered, a truckload could contain 70,000 sq. ft. (all SD-480) to 420,000 sq. ft. (all A-100). Before Instapak was acquired in 1976, 28 salespeople devoted 90% of their time to AirCap cushioning products. In 1981 the 62-person force was expected to allocate time as follows: 60 % to Instapak systems, 35% to AirCap cushioning, and 5% to other Sealed Air products. Exhibit 9 shows Sealed Air sales by product line and other financial data. ) Part of Sealed Air’s market share leadership philosophy was a consultative selling approach. Salespeople spent about half their time making cost studies at end-user locations. With the help of Sealed Air’s packaging labs, salespeople attempted to show how their products could save on material and labor cost and reduce damage in the end user’s particular situation. Distributors’ salespeople took orders on AirCap cushioning but did little to demonstrate AirCap use and application to customers.If a distributor’s salesperson identified a potential AirCap account, he or she would inform the Sealed Air salesperson and a joint call would be arranged. In this way the potential account learned about the product and ordering procedures simultaneously. Distributors sometimes complained to Sealed Air about the level of AirCap selling effort. Since distributor’s margins on AirCap cushioning were generally higher than the 10% to 12% for Instapak sales, distributors were not happy with Sealed Air’s greater allocation of salesperson time to Instapak.Some distributors said they would be content if the salesperson in their area really allocated 35% to AirCap; some claimed the actual AirCap selling effort amounted to only 20%. Instapak’s sales growth had been impressive, but some Sealed Air executives felt this had cost them some distributor satisfaction. Both distributors and end users regarded Sealed Air’s salespeople as among the best trained and most knowledgeable in the packaging industry. Sales force salaries were above average. They were composed of a base salary plus commissions of 2% on net AirCap sales and 1% on net sales of all other products, including Instapak. As an added incentive Sealed Air gave salespeople $75 for each Instapak dispenser pl aced. It took back $75 for each one removed. ) In a typical week a salesperson called on 20 end users and checked in with two or three distributors. 7 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation U. S. Distributors During the 1970s Sealed Air invested heavily in developing a selected distributor network. The firm had 370 distributors by 1980.Sealed Air considered 135 of these their â€Å"first-line distributors† because they collectively handled over 80% of its business. The 20 largest AirCap distributors handled about 35% of the business. Larger distributors typically carried both Instapak foam-in-place and AirCap cushioning. The largest distributor of Sealed Air products had 1980 Sealed Air sales of approximately $2 million, just about half of which were AirCap. Distributors traditionally tried to be full-line houses—capable of meeting each customer’s complete packaging needs—so they carried a broad range of products.A survey of Sealed Air’s firstline distributors showed that 83% carried loose fills, 65% carried polyethylene foam, and 29% carried Du Pont’s polypropylene foam. Although most carried competitive products, distributors had displayed loyalty to Sealed Air and AirCap cushioning. Sealed Air, in turn, had kept to its selective distribution policy. Competing Uncoated Bubble Cushioning Sealed Air considered both types of bubbles made by Astro as inferior products. GAFCEL, the new regional producer, made a â€Å"decent product† in Hauser’s estimation; he felt that its success to date came largely at Astro’s expense.The New York metropolitan market was ideal for the new producer. It was not customer- or distributor-loyal, and price was a key variable. Sealed Air’s estimate of GAFCEL sales rates was $750,000 per year for the 1/2-in. -high uncoated bubble and $250,000 per year for the 3/16-in. bubble. Both had two layers of film 2 mils each. GAFCEL’s distributor prices for truckload shipments and suggested resale prices to end users for the metropolitan New York market are shown in Table E. (Astro’s uncoated bubble prices are in Exhibit 4. ) Sealed Air had not yet extensively tested the GAFCEL uncoated bubble.Although it was better than Astro’s uncoated, its performance would not be dramatically different from that found in previous uncoated testing (see Exhibit 2). In terms of cushioning curves, the l/2 in. GAFCEL bubble was comparable to Sealed Air’s ST-120 or SD-120 for very light loads, not greater than 0. 15 lbs. /sq. in. pressure. At greater loads, however, the acceleration curve would increase rapidly, moving above even the SB-110 by pressures of 0. 25 lbs. /sq. in. (see Exhibit 5). 8 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012.For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Table E GAFCEL’s Distributor Prices per 1,000 Sq. Ft. SO-22 (3/16 in. ) LO-22 (1/2 in. ) $36. 03 Distributor truckload Suggested resale by order size: 1,000 sq. ft 20,000 sq. ft 40,000 sq. ft 100,000 sq. ft Truckload $31. 63 $56. 54 47. 12 42. 84 39. 40 34. 79 $75. 24 62. 70 57. 07 44. 68 39. 63 Sealed Air Decisions Sealed Air had conducted a good deal of research on manufacturing uncoated bubble products. It knew the best production process would be similar to that currently used for its Solar Pool Blanketsâ„ ¢.Thus, the firm could begin manufacture of an uncoated product quickly in its New Jersey plant. Likely distributor response to a Sealed Air uncoated product was difficult to predict. Some distributors had requested it, but others regularly complained that there were already too many coated grades. Preliminary estimates of the variable cost s for producing Sealed Air uncoated bubbles were $19 per 1,000 sq. ft. for 3/16 in. height, $20 per 1,000 sq. ft. for 5/16 in. , and $21 per 1,000 sq. ft. for 1/2 in. Freight cost depended on bubble height and distance shipped.Although GAFCEL’s production process was completely different, its production costs were believed to be comparable. Hauser now had to decide whether to recommend that Sealed Air enter the uncoated bubble market (with an about-face on its previous exclusive emphasis on coated bubbles), or whether to suggest some other reaction to its new competitors. 9 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 1 AirCap ® Products and UsesCushioning AirCap ® air bubble cushioning protects products against shock and vibration during handling and shipping by literally floating them on a cushion of air. This material offers consistent performance because our unique barrier-coating guarantees air retention. AirCap withstands repeated impact since it will not fatigue or take a compression set. Cushioning applications include a range of products from lightweight retail items to delicate power supplies weighing several hundred pounds. Choose the grade that best fits your cushioning application! Protective Wrap/InterleavingAirCap is an excellent â€Å"protective wrap† material and ideal for â€Å"interleaving† between similarly shaped items. It is clean, non-abrasive, easy to use and provides superior surface protection. Lay your product on AirCap sheeting, fold it over and your product is fully protected! Typical protective wrap/interleaving applications include china, glassware, printed circuit boards, and spare parts. Void Fill When a void in a package is not completely filled, the cushioned product may migrate within the shipping container. This movement is a m ajor cause of damage in transit.Since large regular-duty AirCap bubbles do not compress, they fill voids effectively and eliminate product movement. Simply stuff AirCap sheeting into the carton, (left) or use an economical rolled â€Å"log. † It’s easy, clean, lightweight, and cost efficient! 10 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. 582-103 -11- Exhibit 2 Sealed Air Presents AirCap as Cost-Effective Substitute Typical Cost-Savings Comparisons 60 Cellulose Wadding Rubberized Hair Type IV Resists Fatigue 50 40 0 Uncoated Bubbles Urethane Foam Polypropolene Foam AirCap % Increase in Shock 20 In the transportation environment packages are subjected to many jolts, bumps, and shocks that can potentially cause damage. To function effectively a cushioning material must retain its ability to protect over a series of repeated impacts. The loss of protective ability during r epeated impact is termed ‘material fatigue. ’ This graph (left) indicates the increased shock an average procut (0. 25 psi) will receive during a ten drop sequence from 24 inches. Test results show barrier-coated AirCap ® outperforms all materials tested. 0 0 1 Number of Impacts 2 3 4 5 6 7 8 9 10 BARRIER-COATING Each individual AirCap bubble is barriercoated to retain the air. AirCap Vs. Corrugated Inserts A distributing firm found that it needed an excessive amount of flowable to prevent product migration. A new AirCap package (left) using a simple criss-cross technique resulted in reduced material, shipping, labor and carton costs. Item Carton Inner packaging Labor Freight Total Cost Savings w/ AirCap IMMEDIATE THICKNESS LOSS AirCap retains its original thickness upon the immediate application of a load (See Below).Loose Fill Package $ . 73 . 75 . 42 3. 02 $4. 92 AirCap Vs. Loose Fills Material Tested A manufacturer using corrugated inserts, cellulose wadding and p olyethylene bags eliminated the need to inventory many packaging components (right) and reduced labor 84% by switching to AirCap (left). Total Thickness Loss Retains Original Thickness Item Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap Corrugated Package $ . 55 . 80 . 83 2. 60 $4. 78 AirCap Package $ . 55 1. 05 . 13 2. 40 $4. 13 $ . 65 AirCap Package $ . 47 . 54 . 25 2. 72 $3. 98 $ . 94AirCap SD 240 14% Polypropylene Foam 30% Polyethylene Foam 40% Cellulose Wadding 38% Rubberized Hair IV 51% Uncoated Bubbles 64% (Large) Urethane Foam (1. 25 53% * * pct) Embossed 54% * * Polyethylene (Hex) *30 day evaluation not conducted due to excessive initial thickness loss. Initial Thickness Loss Upon 04 psi Load 7% 19% 16% 26% 24% 14% Gradual Thickness Loss After 30 Days 7% 11% 24% 12% 27% 50% When a load is placed on a cushioning material two things occur that may contribute to a deterioration in its performance. First, is the immediate compression of the material.Second, i s the additional, more gradual loss of thickness termed ‘creep. ’ Generally excessive thickness loss of a material results in increased material usage in cushioning and dunnage applications. Creep may contribute to product damage as the loss of thickness creates a void in a package, allowing the product to move, shift, or migrate. This chart (left) demonstrates how barrier-coated AirCap retains its original thickness better than all materials tested and provides product protection throughout the entire packaging, shipping, handling, and storage cycle.GRADUAL THICKNESS LOSS (CREEP) AirCap’s unique barrier-coating retains the air more effectively than uncoated bubbles, eliminating creep. AirCap Vs. Thin-Grade Foams AirCap Vs. Cellulose Wadding A metering firm discovered it needed only half as much AirCap to achieve the same performance that cellulose wadding provided (right). In addition to lowering material costs, AirCap (left) is clean, lint free, non-abrasive, a nd lightweight. Item AirCap Package An electronic service center employing the use of a thin-grade foam (right) required many layers of wrapping to protect against shock and vibration.Large AirCap bubbles (left) provided superior performance and lower packaging costs. This document is authorized for use only by Md. Saquib Hussain in marketing ?nal taught by Suresh Ramanathan from October 2012 to October 2012. Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap Cellulose Wadding Package $ . 30 . 22 . 25 1. 35 $2. 12 $ . 22 . 12 . 08 1. 20 $1. 62 $ . 50 CONVENTIONAL CELLULOSE MATERIAL UNCOATED BUBBLES Item Foam Package For the exclusive use of M. HUSSAIN Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap $ . 46 1. 33 . 66 4. 09 $6. 4 AirCap Package $ . 38 . 87 . 33 3. 94 $5. 52 $1. 02 For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 3 1. Competitive Product Information Cellulose wadding (a paper-based product which tries to trap a ir between piles of sheeting) †¢ Major suppliers: Jiffy Packaging, Hillside, N. J. CelluProducts Co. , Patterson, N. C. †¢ Sizes available: Thickness of 0. 17 in. , 0. 25 in. , 0. 37 in. , 0. 50 in. †¢ Advantages/disadvantages: Much cheaper than AirCap in thin grades; will not mark item wrapped; heavier than AirCap (3–4 Ibs. per cu. ft. vs. less than 1 lb. or AirCap) meaning higher shipping cost; excessive compression under heavy loads (see test results, Exhibit 2). Corrugated products (sheets of ribbed cardboard, often cut and perforated to specific sizes) †¢ Major suppliers: About 800 firms manufacturing in 47 states, including larger paper companies. †¢ Advantages/disadvantages: Single face (cardboard with ribs on one side) appreciably cheaper than AirCap on square-foot basis; labor cost of using corrugated usually very high; poor cushioning. Polyethylene foam (thin, smooth, rigid sheets of low-density foam) †¢ Major suppliers: Sentinel Foam P roducts, Hyannis, Mass.CelluProducts Co. , Patterson, N. C. Jiffy Packaging, Hillside, N. J. †¢ Sizes available: 48 or 68 in. wide rolls of thickness 1/16, 3/32, 3/16, 1/4 in. †¢ Advantages/disadvantages: Appreciably cheaper than AirCap in thin grades on square-foot basis; does not mark item wrapped; rigid product means hard to work with; tendency to tear; cushioning inferior to AirCap; more expensive than AirCap in thicker grades. Polypropylene foam (thin, coarse, rigid sheets of low-density foam) †¢ Major supplier: Du Pont Microfoam †¢ Sizes available: Standard 72 in. wide rolls of thickness 1/16, 3/32, 3/16, 1/4 in. Advantages/disadvantages: Basically the same as for polyethylene foam. Loose fills (expanded polystyrene beads, peanuts, etc. ) †¢ Major suppliers: Many small firms †¢ Advantages/disadvantages: 50% cheaper than AirCap on cubic foot basis; messy; poor cushioning. Uncoated bubbles (sheets of small air bubbles made of polyethylene film) â₠¬ ¢ Major producer: Astro, Hawthorne, N. J. (Sealed Air licensee) †¢ Sizes available: 48 in. wide roll standard, bubble heights 3/16, 1/4, 1/2 in. Bubbles also varied in the thickness of the films used. Generally, thicknesses were 1, 2, 3, or 4 mils with increasing film thickness giving greater strength. Advantages/disadvantages: Cheaper than comparable height coated bubble; excessive air loss over time (about 65% height loss under 50 Ibs. per sq. ft. pressure over 30 days vs. 15% for AirCap). Competitive coated bubble (essentially the same as uncoated bubble except nylon film coating added) †¢ Major supplier: Astro, Hawthorne, N. J. (Sealed Air licensee) †¢ Sizes available: 48 in. wide roll standard, bubble heights 1/8, 3/16, 1/4, 1/2, 1 in. †¢ Advantages/disadvantages: Under heavy loading, nylon barrier holds up better than Sealed Air’s saran barrier; poor quality control (bubble heights generally 13% less than specified). . 3. 4. 5. 6. 7. 12 This docume nt is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Exhibit 4 Suggested End User Prices (in dollars) for Major Competitive Products 1. Paper-Based Cellulose Wadding (Jiffy Packaging) Thickness (in. ) 0. 17 0. 25 0. 37 0. 50 2. Foams Thickness (in. ) 1 16 Price $27. 70 37. 40 50. 60 65. 00 Single-Face Corrugated $22. 75 Jiffy Packaging (polyethylene) $20. 30 25. 90 34. 15 53. 35 na Sentinel Products (polyethylene) $18. 20 24. 00 32. 70 49. 40 naDu Pont Microfoam (polypropylene) $17. 20 25. 17 34. 90 53. 86 109. 72 / / 1/8 3/16 3/8 3 32 3. Competitive Bubbles (Astro) Coated Nylon Bubble Height (in. ) 1 8 3 16 Uncoated—Polyethylene a Film Thickness (mils) 1 and 1 1 and 2 1 and 2 1 and 2 2 and 4 1 and 2 2 and 4 Price $35. 25 49. 50 57. 00 71. 75 87. 75 90. 00 110. 00 Bubble Height (in. ) 3 16 Film Thicknessa (mils) 2 and 3 2 and 3 2 and 4 Price $47. 00 54. 50 65. 75 / / 1/4 1/2 1/2 1 1 / / 1/2 1 4 Note: Prices are per 1,000 sq. ft. based on a 50,000 sq. ft. order. a. Each bubble is made of two layers of film. Thicknesses shown are for individual layers in mils.Thicker film produces a stronger product. 13 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 5 Comparative Cushioning Performance by Grade Engineered To Provide Superior Cushioning The test data on the graph below was developed by the Lansmont Corporation, an independent testing laboratory. The test method used closely simulates actual shipping conditions, and employs the use of an enclosed test block and shock machine.Five bottom drops were executed from 24 inches at each static stress. The last four drops were averaged to arrive at data points used to develop each cushioning effective ness curve. This data illustrates AirCap’s superior performance over a wide range of loadings, and may be used for comparison and to specify the best AirCap grade and thickness for your cushioning requirements. (SD-240 curves taken from data provided in Military Handbook 304-A). 300 SB-110 SC-120 250 SC-120 (2 layers) Peak Acceleration (G’s) 200 SCT-120 150 SD-120 100 ST-120 (2 layers) SD-120 (2 layers) SD-120 (3 layers) SD-240 (4 layers) 50 SD-240 (6 layers) . 05 . 1 . 15 . 2 . 25 . 3 . 35 . 4 Static Stress (psi) Source: AirCap brochure. Note: To be read: For a product exerting 0. 25 Ibs. per sq. in. of pressure on the packaging material while at rest, the peak acceleration (a measure of shock to the product) when dropped from 2 ft. is 118 g. if SD-120 is used, 260 g. if SB-110 is used. 14 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Exhibit 6 U. S.Market—Flexible Wraps by Product Type (in millions of manufacturers’ dollars) 1975 1978 23 25 1 49 11 5 6 22 22 93 1980 23 27 1 51 12 7 25 44 31 126 Paper-based Cellulose wadding Single-face corrugated Indented kraft Foamsa Polyurethane Polypropylene Polyethylene Polyethylene air bubbles Coated and uncoated (combined) Total Source: Company records. b 20 20 1 41 10 4 1 15 15 71 a. Sales figures exclude nonpackaging uses, such as construction and furniture industries. b. Figures are for flexible wrap market only and are therefore less than AirCap’s and Astro’s total U. S. sales. Exhibit 7 Grade SB-110AirCap Applications by Grade Package Contents Furnace thermostats Shorthand machines Taco shells Tempered glass sheets Clocks Wooden picture frames Light fixtures Overhead projector lenses Computer components Telephone bell ringers Amplifiers Saucepans Two-way radios Exit alarms Mixers Fryers Carbonless paper rolls Oven burners Pharmaceutical bottles Candleholders Recorders Carburetors Lamps Gallon jugs Computer terminals Printed circuit boards Foil wallpaper Blood coagulation timers Leaded glass windows Custom motorcycle seats Motor controls Shredded paper Packaging Material Displaced (if known) 16-in. Corrugated / polypropylene foam SC-120 SC-240 ST-120 Shredded paper Corrugated Corrugated Corrugated / polyethylene foam Corrugated Urethane foam pads 3 32-in. ST-240 SD-120 Polypropylene foam SD-240 Corrugated Foam pads and corrugated Corrugated Astro uncoated bubble LP-24 SD-480 15 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air CorporationExhibit 8 Suggested U. S. Resale Price List, Effective March 1980 Sq. Ft. per Order per Single Destination 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † â⠂¬  Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar Same price per 1,000 sq. t. as SD-120 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar $107. 85 97. 70 87. 55 81. 40 79. 35 72. 40 130. 75 118. 30 105. 95 98. 55 95. 70 87. 25 232. 75 210. 55 188. 35 175. 55 171. 25 $155. 60 Price per 1,000 Sq. Ft. $34. 30 30. 85 27. 45 25. 70 24. 75 22. 80 50. 00 45. 40 40. 90 38. 10 37. 05 33. 50 71. 0 64. 55 57. 40 53. 75 52. 60 47. 65 93. 40 84. 40 74. 95 70. 20 68. 60 62. 25 85. 30 77. 10 68. 50 64. 25 62. 75 $57. 25 Item (thickness in inches) A-100 (3/32) SB-110 (1/8) SC-120 (3/16) SC-240 (3/16 ) ST-120 (5/16) ST-240 (5/16) SD-120 (1/2) SD-240 (1/2) SD-480 (1/2) 16 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103Exhibit 9 Selected Financial Data ($ thousands) 1976 1977 $21,422 15,489 3,595 2,682 $43,188 35,765 $24,270 12,093 (816) 6,009 1978 $25,028 21,133 3,453 4,644 $54,258 43,410 $31,111 14,527 (738) 7,882 1979 $29,996 29,056 3,432 7,951 $70,435 54,325 $43,199 16,855 (278) 10,103 1980 $34,330 38,802 3,688 11,777 $88,597 67,344 $54,125 21,4 85 (119) 12,868 Net sales by class of product Air cellular packaging Foam-in-place packaging Other packaging Recreational and energy prod.Total worldwide United States Costs and expenses Cost of sales Marketing, administration, development Other income (expense) Earnings before income tax $18,872 3,049 4,553 $26,474 – $16,451 6,696 32 3,359 Source: Sealed Air Annual Reports 1979, 1980. 17 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012.

Remedies for Lazy Bones How to Get the Laziness Out of Your Students Essay

Teaching as a rewarding career can be frustrating sometimes when you have difficulty in motivating the students. This is even harder to those lazy students. Mentors are the ones responsible in treating these lazy bones among them. They should stay with these students regardless of the difficulty of your effort. First, teachers should be open-minded. They should consider that students don’t have only one subject – that is your subject- and they have to think about their other subjects. They may have six or more subjects to think about and their teachers maybe also give them a task to accomplish. Teachers should understand that. Teachers may think that the task is easy, but you need not to forget that they also have other subjects, which might require more difficult tasks. Second, teachers should be good motivators, considering that students have different interests. Even the lazy students have motivations, and teachers should discover them. As much as teachers reward good students, they should also reward lazy students if they ever participate in class activities. These rewards should not necessarily be gifts or material. Just a praising word like â€Å"good job† is enough. When students feel an experience of inner accomplishment and satisfaction, he is more likely to become motivated. Third, they should give the students choices. They need to feel like they have some power and control over their educational experience. Let them work. Act as facilitator. Create opportunities where lazy students can participate. Do not only teach the students but get them involved in class. Teachers should remember important points: The lazy students may not work-unless they are motivated. And, they have to give rewards for accomplishments. Otherwise, motivation may not continue.