Levis Jeans

Executive Summary Levis is facing an uncertain upcoming on many fronts and new chief executive officer Phillip Marineau has a tortuous problem on his hands. He has been passed a business with tranquilize declining gross gross sales and an eroding sh ar of its traditional market. The forthcoming financial conjure of the fellowship is in turmoil and the CEO is caught between having to shake off between cost and differation strategies. It is recommended that if Mr. Marineau fills to bring forth the 25 and under crowd, the Levis connection will prolong to embrace internet technology. Levis is underestimating the costs and challenges associated with technology investing and its impact on its relationships with its retailers and suppliers. Levis will have to consumption an aggressive effort to vamp its use of technology in efforts to capture the youth demographic. This write up will actors line and analyze the problems Levis be presently facing and pass water rec ommendations in further detail just about my suggestions to experience for further future success. Problem Statement thither are many major problems that the company is facing. The most important acquire the CEO is facing is lack of direction, or the inability to cull a segment and aggressively go after it. (Adults Vs Younger). in that location needs to be a clear vision of where the company wants to head.

It needs to cater to the adult niche or go full out for the younger generation and perhaps come across in on what is good today, an idea that made Levis a success years ago. The stand-still in vision has caused a trickle down effect of problems for the Lev! is company. These problems include: major recent re-hauls of financial standings with lenders, brand is on verge of dedicate with company and trademarks as assets. Loss of traditional market share. sales are decreasing year to year. Brand is regarded as for the ripened generation Levis is distributed in retailers that are currently experiencing declines in sales (JC Penny, Zellers etc) .Distribution is bottlenecked...If you want to get a full essay, station in it on our website: BestEssayCheap.com

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